Xiaojing Li (Wendy)
Chief executive officer and founder of AOFIT. Responsible for the management of the brand/company and the formulation of medium and long-term development strategies and goals. Organize the examination and approval of the annual business work plan, financial budget and profit distribution plan approved by the company, and take charge of the overall operation of the company.
2014
Charm chamber of commerce - Anping internet chamber of commerce
Innovation Star
Li Xiaojing
First Place
First place for e-commerce ability
Donation Certificate
For the completion of Jianlian hope primary school
Gold Medal Lecturer
Li Xiaojing
Gold Customers
Ecological contribution of the year award
The new foreign trade person
Lecturer of Xinbao Fengyun
Li Xiaojing
Best Woman Award
Message from the Founder
"Hi, this is Wendy! There was one day, I got a feeling on my right leg that there was a little bit weird from the inside. I cannot miss the weekends' game. But when I was looking for a better looking knee brace in the market, they all looked like medical ones that people got from rehab centers or used after having surgery. So I want to design innovative, beautiful and therapeutic knee brace, which is why I started to build the brand. In 2006, I quit my job at the bank and formed a team with rich experience, began to design products and finally established the "AOFIT" brand".
Starting from the founder Wendy, a female entrepreneur who pursued her passion and believes in relieving others' pain by offering affordable support braces, the brand story reveals the founder’s inspiration and persistence.
